Artificial intelligence (AI) increasingly impacts our personal and professional lives. Much has been written and said about the types of tasks and jobs most affected by AI. It is becoming a daily tool, sales included. So, which AI skills should sales professionals develop to stay effective and ahead of the competition?
Finding new leads using artificial intelligence
According to CustomerThink.com, activities like finding, filtering, and evaluating new leads can already be largely handled by AI. Modern salespeople should be familiar with tools such as LinkedIn Sales Navigator, Apollo.io, or ZoomInfo.
Automation using CRM software
Effective customer relationship management has always been essential for client relations and service. Today’s CRM systems, enhanced by AI, offer a range of functions, from automatic note-taking during calls and emails to generating strategic suggestions.
Working with data, analysis, and predictions
Successful salespeople understand their clients, their own offerings, industry trends, and future forecasts. AI, whether in the form of widely used text generators or specialized sales software, can significantly ease the processing of this data and produce reports, suggestions, and strategies based on it.
Preparing presentations
Forget manual email drafting or lengthy preparation of a presentation in PowerPoint. A wide variety of both free and paid AI tools can help you create, for example, business proposals or visually appealing presentations based on a simple prompt. You can then fine-tune the output manually to match your style.
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