Public speaking can be stressful for many but, with good preparation and a clear strategy, anyone can genuinely shine in a speech. Terry Szuplat, who wrote speeches for former U.S. President Barack Obama, has shared some key rules for preparing and delivering a great public speech or presentation. Here are his proven tips to help you with this task.
Tip no. 1: Apply the "50/25/25" rule
As INC.com states, one of the most important rules Szuplat emphasises is his "50/25/25" principle. When preparing a speech, you should spend 50% of your time researching, organising, and creating an outline, 25% on the actual writing, and the remaining 25% on editing and practising. This approach will help you maintain structure and ensure your speech is clear, persuasive, and well-managed. Without careful preparation and practice, you risk losing momentum and coherence.
Tip no. 2: Focus on one main message
Szuplat knew that great speeches are not about a wealth of information, but rather a clearly defined main message. Identify one key idea you want to convey and build all other parts of the speech around it. The audience will remember a strong main point much better than a barrage of facts, data and information.
Tip no. 3: Tell a story
Szuplat often used stories to draw the audience into a speech. People more easily remember specific examples, metaphors or anecdotes. Stories give facts a human dimension and establish an emotional connection with the audience. Therefore, you should not be afraid to share a personal experience or use a story to illustrate your main message.
Tip no. 4: Be concise and speak to the point
A good speech should be concise, clear and well-structured. Obama was known for being able to express complex ideas simply. Avoid excessive complexity and long sentences that could tire your audience. Short, punchy sentences will add energy to your speech and keep the audience's attention.
Tip no. 5: Rehearse your speech – and don't be afraid to edit it
Returning to Szuplat's 50/25/25 rule of thumb, it needs to be emphasised that you should spend the last 25% of your time editing and practising. Every successful speech is the result of careful practice. Allow yourself plenty of time to practise your speech out loud repeatedly. And based on these dress rehearsals, don't hesitate to edit parts which sound less good than they look on paper or come across as cumbersome. Try not to speak in a monotone and find a rhythm that is natural and engaging.
Tip no. 6: Be authentic
Szuplat believed that credibility and authenticity are key for a speaker. Audiences can always tell when you are being yourself. Don't try to imitate other speakers; instead, use your own voice and be natural. Authenticity helps create a strong connection with the audience and adds weight to your message.
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