Giving talks or presentations to young audiences – be they graduates, students or new employees – requires a special approach. Such audiences are specific: more often than not, they are open to new ideas, honest to a fault, and have high expectations. Here are six tips on preparing for a presentation that will really engage a young audience.
Be authentic
According to Presentation Magazine, young audiences can tell if someone is being inauthentic. Don't try to pretend to be someone else or use phrases that are not your own. Be yourself and share personal experiences and stories. Authenticity is the key to getting listeners to believe you and give you their full attention.
State one clear, simply communicated idea
Young people do not like complexity. If you are trying to convey an important idea, keep it simple and clear. Use direct language and avoid unnecessary technical terms. Short, clear sentences have much more impact than complicated wording.
Aim for interaction
Audience engagement is essential. Young audiences appreciate being engaged in a discussion or asked for their opinion. You can use simple questions, polls or ask for feedback. Interactivity not only increases interest, but also makes young people feel their voice counts.
Use technology
The young generation is tech-savvy and they expect a presentation to be in the modern style. So make use of visuals, such as videos, charts or infographics. At the same time, technology should be a tool to support your message, not a substitute for it.
Be open to questions
Be prepared for a young audience to ask direct and sometimes even unexpected questions. Answer respectfully and don't consider them an attack on your authority. Young people like open communication and will appreciate your ability to respond honestly.
Don't be too formal
Maintain a professional attitude but avoid being overly formal. Young people value a relaxed and friendly tone. Make it clear you are there to give them something of value, but also that you are willing to listen and respect their ideas, opinions and world view.
-mm-