Members of Generation Z, meaning young people born between 1997 and 2012, are entering the labor market in large numbers. The idea that they are “snowflakes”, as some people describe them, is proving to be largely untrue or based on misunderstanding of their approach. However, it is clear that statistically, employees of this generation view the world somewhat differently from their older colleagues. If you want to lead these young employees, you should be aware of these specifics. Here are four things that distinguish this young generation in terms of priorities and expectations.
Balance between personal and professional life
Members of Generation Z no longer live only for work. They enjoy dedicating time to themselves, their families, and their hobbies. They seek a sustainable and harmonious balance between work and personal life. Therefore, if you do not offer them a certain degree of flexibility, freedom, and trust that allows them to organize their work at least partially according to their own preferences, you will have long term problems with engaging and retaining these employees.
Social responsibility
As stated by Psychology Today, members of Generation Z desire social responsibility. In what they do and in what they purchase, they want to see elements that bring something positive to society. You should therefore offer them work that does not directly contradict these principles and strive to communicate your company’s social responsibility to them.
Ecology and sustainability
Another major topic strongly resonating among young people is ecology and sustainability. They do not like to see companies for which they work damaging the planet, acting unsustainably, or operating in ways that are harmful to the environment.
Deeper meaning
Young people like to see deeper meaning in what they do. They do not want to stagnate, perform routine work that does not move them forward, and generally dislike work that creates no value. On the other hand, if they see deeper meaning in their work, they become loyal, productive, and highly active. Therefore, help them find meaning in their work that allows them to feel proud of what they do.
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