Building rapport is one of the crucial tasks of every salesperson. Whatever the quality of the product you are selling, a prospect will not close a deal with you if they don't like you or if they do not trust you fully. Here are eight tips on how to build rapport with a client at the beginning of your interaction with them.
Be an expert
According to The Muse, above all, you have to convince them you are a genuine professional in the field, offering expert information.
Offer a unique point of view
Your task is to offer and explain a unique, expert point of view to the client that they wouldn't have come up with themselves.
Speak in specific terms
Do not use vague phrases and expressions, always speak in specific and clear words, especially when talking money.
Tell stories
Tell success stories about your past and current clients.
Be authentic
Do not try to be someone you're not, be as authentic as possible. Customers can sense it, if someone acts fake.
Be professional
Perfect outfit, on time and ready. All these are traits of professionalism.
Focus on the client
Don't talk about you or your product. Focus on the customer, their needs and on the ways you are able to fulfill them.
Keep your word
Always keep your promises, even if it's just a small, insignificant thing. Trust can be undermined forever, even with just the smallest of mistakes.
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