Social networks are great for building communities, and they allow people that have a common interest to group together. Social networks can therefore be a unique tool for marketing specialists to present their firm or brand. But there are not many people who exploit the full potential of social networks. What fatal mistakes should you avoid when presenting your company on 6social networks?
These tips were published by Forbes.
Negative campaigns and spreading negative feelings
Don't try to throw dirt on someone on your profile, and do not bad-mouth your competition, no matter how right you think you are. In the short run, you might get temporary support from your clients, but the long-term scars that your brand suffers from this behavior are not worth it.
Starting arguments with customers
There is nothing worse than arguing with your client for all to see. Solve problems using private communication. You need to give a pro-active, positive and constructive impression on social networks.
Sharing content of low quality
The idea that it's ok to publish content of poor quality on social networks is wrong. You need to offer quality, interesting information regularly so that users will be interested in you.
Misspellings and grammatical mistakes
Though most users will not even notice a minor mistake, grammatical errors may damage your brand image with certain people.
Lack of a clear concept
Have a unified, comprehensive concept of your presentation on social networks and stick to it. Don't jump from one thing to another and share content in which individual parts are somehow interconnected. Your subscribers should see some sort of “story” about your company unfold in front of them.
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