A large part of business cooperation starts with an e-mail with a sales proposal or an offer to have a non-binding meeting. However, this is only true if the e-mail is well-written and truly engages the prospective customer. How should you write that first e-mail to a client that they will really interested and read it?
Personalization
As the SalesForce blog states, your e-mail must be personalized. Include the name of the addressee, and give some information in the initial paragraph that makes it clear you wrote the message especially for that particular client.
Brevity
A business e-mail is not a good time for you to try being a novelist. Avoid vague phrases and poetic expressions and reduce the text to a necessary minimum.
No pictures or attachments
Do not embed any graphic items in the e-mail and do not attach any files. Different viewers show graphic filees differently and the layout might be damaged.
The first one hundred characters
The first one hundred characters of your e-mail are the most important part – focus on them.
Subject line
The subject of your e-mail must be short, straight-to-the-point, and it must make the prospect curious enough to open it.
Just one concept
Your e-mail should offer one basic concept and should revolve around it. It cannot be a catalogue or a list of all available options.
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