Humour: an effective tool in marketing and sales

Spontaneity and unpredictability 

As a LinkedIn article states, funny videos and texts need to turn out unexpectedly and be innovative, at least to a certain extent. Remember the overall context and stick to the point, but otherwise use your innovation and cut your imagination loose. Only then will you be able to create funny content. Many situations also happen spontaneously – it could be a funny moment in your office or something that happened at a team-building event or the Christmas party. When you see something with potential, get a camera and record the whole thing. You never know what you might get and what you could use when preparing materials for your prospects.

Contrast, exaggeration and role reversal

Not everybody is able to create funny content just like that. However, there are several pieces of general advice on how to engage humor in marketing. Contrast is a powerful humorous tool, be it a contrast between big and small, funny and embarrassing, funny and sad. Another tool of humor is exaggeration, melodrama and hyperbole. Role reversal is a great idea as well. Include children in your videos, let them talk about your products and let them ask your salespeople their own questions. You can surely think of numerous ways to make your marketing content more interesting. The sky's the limit, and your humorous videos will certainly be successful!

Focus on a specific target group

When incorporating humour into your marketing and sales strategies, think carefully about the audience you want to target. It's very difficult to come up with humour that every person will find funny. This isn't possible, or even desirable. Humor works best when it's targeted at a specific interest or unique experience of a narrow target group.
Also, make sure you avoid topics that are too controversial - you don't want to offend anyone by trying to be funny.

-mm-