Social networks and their interconnectedness opened an entirely new field to marketing specialists. One of the most efficient ways of getting your brand to as many people as possible is offering them content that the users themselves will share and spread virally among themselves. Here are five tips on creating content that people will share.
Exclusivity
The content should be exclusive and original. At the same time, it should be a premiere that presents new facts, not just things already known.
Format: Video
According to a recent LinkedIn Pulse article, the video format has started to dominate social networks and the whole Internet, and video is most likely to be shared by users - be it on Instagram, TikTok, Facebook, but surprisingly also LinkedIn.
Humor
Humor is the best way to ensure your content will get shared by people.
Simplicity
Sharing content is always a leisure time activity for fun. As such, it must be to the point, simple and easily understandable.
Call to action
A good way to actively engage users and to make sure that the content gets further shared is inviting users to react or to leave a comment. Something like: “Leave a comment if something similar happened to you too.”
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