Even the best salesperson won't be successful if they don't have the opportunity to present their products or services to quality contacts, that is, to potential clients who have a realistic chance of being interested in the product and who can afford it. Successfully identifying these potential customers is the first and often almost the most important step toward achieving your business goals. Here are several tips on how to find quality contacts successfully, sustainably, and for the long term.
Create a profile of your ideal customer
According to an article on LinkedIn, you first have to define who your ideal client is. Who are they? What is their educational background? Where can they be found, what are their interests, and what form of communication do they prefer? When you've finally defined your ideal, then you should develop a strategy for reaching these clients.
Ask your current clients for referrals
Your existing client base is literally a wellspring of new contacts. Ask your current (and satisfied) clients for recommendations. Find out if they have acquaintances, relatives, or perhaps classmates who might also be interested in your product. You can also offer benefits for a successful referral.
Use social and professional networks strategically
Social and professional networks are excellent sources of new contacts, provided you know how to use them correctly. Don't underestimate the power of community-based virtual environments where people with shared interests gather, such as forums, Facebook groups, or specialized websites.
Don't underestimate personal contact and networking
Even in the modern digital age, personal contact hasn't lost its charm, in fact, perhaps quite the opposite. Personal meetings and networking, for example at trade shows or conferences, can often be far more successful than hunting for new contacts online.
Cooperate with business partners
A suitable and well-structured strategic partnership can bring you many new contacts. This may involve specialized agencies that help you acquire contacts or collaboration with another company that has a similar clientele to yours.
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