It is a well known fact that when a client decides on a business offer, not only facts and numbers play a role, but above all emotions and subconscious thinking. Successfully persuading a client and signing a contract are therefore far from being only a matter of the quality of the offered product, but primarily a matter of how you communicate with the client and how you present your product. In this article, we will present several tricks on how to persuade a client and successfully bring your business negotiations to a close.
Offering an exclusive solution
According to the SalesForce.com blog, people desire uniqueness and exclusivity. If you are able to offer it properly, you can also charge more for such a solution than for a standard and generally available one.
Creating urgency through a limited offer
The limitation of an offer, whether time based or quantity based, usually subconsciously stimulates the curiosity and interest of a potential client.
Expertise
Demonstrated expertise and the authority of the consultant who is selling the solution reassure the client that their decision to choose the given solution is the right one.
Mutual sympathy
The simplest way to persuade someone of anything is to evoke sympathy toward your person. Therefore, make sure that the client likes you on a personal level.
References from other clients
The experiences of other clients who were in the same situation as the customer and solved their problems using the offered solution can easily persuade a potential client.
-mm-