Every salesperson occasionally experiences a downward fluctuation. A decline in sales results can have many causes, ranging from market conditions to unexpected developments in the global economy, or even clear and avoidable mistakes on the part of the salesperson. Regardless of the reasons, every salesperson knows that in such moments it is crucial not to panic and to return to fulfilling sales plans as quickly as possible. Here are several tips on how to overcome a period of declining sales as efficiently as possible.
Work on relationships with your existing clients
When you are struggling to reach new customers and close new deals, it's a good opportunity to take care of your existing clients. Arrange meetings or calls with your current customers, talk with them informally about how they are doing, and new opportunities to expand existing business relationships may emerge from these conversations.
Evaluate whether it is time to start doing some things differently
As Forbes notes, periods when sales are not going well are an ideal opportunity to try new and unconventional approaches. Don't be afraid to step out of your comfort zone, review your sales processes and practices, and try to come up with a new approach, idea, or product you could succeed with.
Don't worry about things you can't influence
There is no point in focusing excessively on what you can't control. Instead, you should devote all your energy to things you can. You can choose how you respond to the situation. Consider carefully what you can and can't influence, set priorities, and focus on what you can change.
Don't let emotions take over
During periods of failure, it is difficult to maintain a positive attitude and avoid being overwhelmed by sadness, negative emotions, and despair. However, you shouldn't allow emotions to dominate, as this can only worsen the situation. Reflect on your circumstances with as much distance as possible and proceed on a strictly rational and fact-based course of action.
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